Landbase tau tsim ib qho chaw ruaj khov hauv Suav lag luam chocolate los ntawm kev muag cov khoom qab zib thiab qab zib tsis muaj qab zib, cov khoom noj tsis muaj qab zib thiab qab zib tsis muaj qab zib nrog inulin, feem ntau yog tsom rau cov neeg siv khoom noj qab haus huv.
Tuam Tshoj cia siab tias yuav nthuav dav nws qhov chaw nyob hauv Suav teb xyoo 2021, vim tias lub tebchaws vam tias qhov kev tshaj tawm cov tshuaj tiv thaiv Covid-19 tuaj yeem tiv thaiv tus kabmob.
Landbase, tsim nyob rau hauv 2018, muag cov khoom raws li lub npe Chocday.Cov Khoom Siv Tsaus Mis thiab Tsaus Premium Cov Khoom Siv tau tsim nyob rau hauv Suav teb, tab sis lawv tau tsim nyob rau hauv Switzerland rau Suav lag luam, uas yog thawj zaug hauv Suav teb.
Landbase co-founder thiab CEO Ethan Zhou tau hais tias: "Peb tau pom cov qauv tshiab ntawm cov neeg siv khoom hauv Suav teb nrhiav kev noj qab haus huv, qab zib tsawg, yog li peb tau txiav txim siab los tsim cov khoom lag luam raws li qhov xav tau."
Landbase tau tshaj tawm Dark Premium tsaus chocolate series thaum Lub Xya Hli 2019, ua raws li cov mis nyuj qab zib thaum Lub Yim Hli 2020.
Zhou You muaj kev paub txog kev muag khoom kim thiab me me-paub European thiab Japanese khoom qab zib hom hauv Suav teb.Ib qho piv txwv yog Monty Bojangles hauv tebchaws United Kingdom.
Landbase thawj cov khoom, Dark Premium, yog ib qho chocolate series rau cov neeg siv khoom uas tau tsim cov chocolate tsaus thiab xav kom txo lawv cov piam thaj ntxiv.
Txawm li cas los xij, Zhou tau hais tias nws cov kws tshawb fawb tau pom tias qhov kev txom nyem ntawm cov neeg siv khoom noj khoom haus hauv Suav tau txaus siab ua kom muaj kev txwv.Nws piav qhia: "Sweet-free dark chocolate txhais tau hais tias 100% tsaus chocolate, uas tej zaum yuav ntau dhau rau cov neeg siv khoom uas nyiam me ntsis iab."Nws tau taw qhia tias tam sim no, cov neeg siv khoom suav feem ntau nyiam txog 40%.% Ntawm cocoa yog iab, uas yog ib qho ntawm cov laj thawj rau kev qhia txog "dub mis nyuj".
Hauv qhov sib piv, qhov tsaus ntuj qib siab cocoa cov ntsiab lus yog 98%.Lawv muaj tsib qhov tsw: qab zib-dawb tsaus nti thawj tsw (thawj tsw);almonds;quinoa;caramel hiav txwv ntsev xaiv nrog 7% qab zib (7% ntawm cov khoom xyaw);thiab mov nrog 0.5% qab zib.
Txawm li cas los xij, vim tias qee tus neeg siv khoom tsis nyiam chocolate tsaus, Landbase tau teb sai sai los nthuav nws cov khoom lag luam.
Zhou tau hais tias cov neeg siv khoom hauv Suav teb "feem ntau pom cov qhob noom xim kasfes dub yog kev xaiv noj qab haus huv"."Txawm li cas los xij, peb pom tias ntau tus neeg siv khoom ntshai ntawm iab ntawm chocolate tsaus.Qhov kev tshawb pom no tau txhawb nqa peb. "
Qhov tshwm sim yog yug ntawm cov mis nyuj dub.Muaj nyob rau hauv plaub flavors-original tsw;hiav txwv ntsev thiab txiv ntseej;quinoa;thiab blueberry-Landbase's Dark Milk bar tsis muaj suab thaj.Cov ntsiab lus ntawm cocoa nyob rau hauv lub bar tshaj 48% ntawm cov khoom ntim.Zhou piav qhia vim li cas Landbase siv inulin es tsis txhob siv cov khoom qab zib.
Nws hais tias: "Qhov qab zib ntawm inulin tsis zoo li ace-K (acesulfame potassium) thiab xylitol."Zhou tau hais tias: “Nws muaj qhov saj me dua li qab zib, tsis muaj qab zib qab zib.Rau peb, nws yog Perfect, vim hais tias nws muaj peev xwm neutralize iab kom haum rau lub lag luam loj, tab sis nws yuav tsis ua phem rau cov neeg muas zaub uas muaj ob qho tib si iab thiab lingering qab zib. "Nws kuj ntxiv inulin, uas yog polysaccharide muab rho tawm los ntawm txiv hmab txiv ntoo thiab zaub.Nws yog synthesized los ntawm xwm es tsis yog artificially, yog li nws yog nyob rau hauv txoj kab nrog Landbase cov duab noj qab haus huv ntawm nws cov hom.
Txawm hais tias Covid-19 tau cuam tshuam Tuam Tshoj txoj kev lag luam, kev muag khoom ntawm "cov mis nyuj dub" uas Landbase vam tias yuav siv los ua cov khoom lag luam loj tseem tab tom loj hlob, nrog 6 lab (30g / bar) muag thaum nruab nrab Lub Kaum Ob Hlis.
Cov neeg siv khoom tuaj yeem tau txais "cov mis nyuj dub" los ntawm lub khw online ntawm Chocday, lub khw muag khoom ntawm Tmall, lossis yuav nws ntawm cov khw muag khoom yooj yim hauv nroog loj, cov kev pabcuam khoom noj xws li Dingdong, thiab txawm tias cov chaw ntau pob.
"Kev mus ntsib txhua hnub yog qhov tseem ceeb tshaj plaws hauv kev txiav txim siab hauv khw muag khoom.Peb yeej xav kom paub tseeb tias peb cov qhob noom xim kasfes tuaj yeem ua khoom noj txom ncauj txhua hnub hauv tib neeg lub neej txhua hnub.Qhov no kuj qhia txog lub npe txhais, "Zhou hais.
Landbase's chocolate tau muag hauv 80,000 lub khw muag khoom hauv Suav teb, tab sis feem ntau hauv cov khw muag khoom yooj yim (xws li FamilyMart chain stores) thiab cov nroog loj.Raws li nws cia siab tias Tuam Tshoj tuaj yeem tswj hwm Covid-19 los ntawm kev tshaj tawm cov tshuaj tiv thaiv, Landbase lub hom phiaj txhawm rau txhawm rau nthuav dav thiab muag nws hauv ntau dua 300,000 lub khw muag khoom thoob tebchaws los ntawm lub xyoo no.Zhou tau hais tias cov nroog me yuav yog lub hom phiaj ntawm cov kev muag khoom tshiab no, thaum lub tuam txhab yuav tsom mus rau cov khw muag khoom hauv zos me me.
"Peb cov ntaub ntawv muag online qhia tau hais tias tsis muaj qhov sib txawv ntawm cov neeg siv khoom hauv nroog loj thiab cov nroog me," Zhou tau hais hauv kev xam phaj nrog Khoom noj khoom haus, uas qhia txog qhov kev thov rau chocolate tsis muaj piam thaj."Peb lub hom phiaj thiab lub hom phiaj yog tsom rau cov tub ntxhais hluas thoob plaws lub tebchaws, tsis yog cov tub ntxhais hluas hauv cov nroog tshwj xeeb.
Xyoo 2020, feem ntau pawg yuav cuam tshuam los ntawm Covid-19, thiab chocolate tsis muaj kev zam.Zhou tau tshaj tawm tias ua ntej lub Tsib Hlis thaum ntxov ntawm kev sib kis, Landbase muag tau raug txwv vim kev txwv tsis pub ua haujlwm sab hauv tsev thaum lub sijhawm Valentine's Day chocolate muag hnub so.Nws hais tias lub tuam txhab sim hloov kho rau qhov xwm txheej no los ntawm kev txhawb nqa kev muag online.Piv txwv li, nws tau tswj hwm los txhawb nws cov qhob noom xim kasfes rau lub sijhawm yuav khoom tiag tiag coj los ntawm tus kws tshaj lij blogger Luo Yonghao, CEO ntawm lub tuam txhab smartphone Smartisan.
Landbase kuj tau yuav qhov chaw tshaj tawm hauv lub tebchaws kev lom zem TV xws li "China Rap".Nws kuj ntiav ib tug poj niam rapper nrov thiab ua las voos Liu Yuxin ua tus neeg sawv cev ntawm cov khoom lag luam (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=35d5d5d8d8d a&pos=2&acm =03054.1003.1.2768562&id=627740618586&scm=1007.16862.95220.23864_0_0&utparam=%7B%22x_hestia_source%22:%2223862.95220.23864_0_0&utparam=%7B%22x_hestia_source%22:%2223862%2, %22 yam%_22,%22%_22x_hes %2223864%22,% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%221007.49%2621 x_object_id% 22: 627740618586% 7D).Zhou tau hais tias cov kev ntsuas no tau pab cuam tshuam qee qhov kev muag khoom poob los ntawm kev sib kis.
Txij li thaum Lub Yim Hli 2019, lub tuam txhab muaj peev xwm kom tau txais cov peev txheej no tau los ntawm ntau qhov kev nqis peev.Piv txwv li, nyob rau lub Plaub Hlis xyoo tas los, Landbase tau txais $ 4.5 lab hauv kev nqis peev los ntawm ntau tus neeg ua lag luam.
Ntau cov peev nyiaj txiag.B puag ncig ntawm kev nqis peev tau ua tiav thaum lub Kaum Ob Hlis.Zhou yuav tsis tshaj tawm tag nrho cov nyiaj txiag no, tab sis tau hais tias kev nqis peev tshiab yuav yog siv rau kev tshawb fawb thiab kev tsim kho, kev tsim khoom lag luam, pab pawg tsim thiab kev txhim kho kev lag luam, tshwj xeeb tshaj yog kev loj hlob ntawm cov khw muag khoom lub cev.
Landbase yog thawj lub tuam txhab chocolate hauv Suav teb los tsim cov khoom lag luam hauv Switzerland.Zhou tau hais tias qhov kev txav mus los yog qhov tseem ceeb thiab tseem ceeb rau lub tuam txhab kev loj hlob.
Nws hais ntxiv tias thaum Suav cov neeg siv khoom hwm cov khoom noj zoo (xws li chocolate), lawv feem ntau muaj kev nkag siab zoo ntawm keeb kwm, ib yam li cawv tau txais kev hwm los ntawm nws keeb kwm."Cov neeg xav txog Fabkis thaum lawv tham txog cawv, thaum chocolate yog Belgium lossis Switzerland.Nws yog ib lo lus nug ntawm kev ntseeg siab, "Zhou insisted.
Tus Thawj Coj tsis kam tshaj tawm lub npe ntawm Basel cov chaw tsim khoom lag luam uas muab cov khoom qab zib, tab sis hais tias nws txaus siab rau cov txheej txheem tsim khoom lag luam thiab kev paub dav dav hauv kev muab cov khoom chocolate rau lwm lub tuam txhab loj.
"Kev siv tshuab hluav taws xob txhais tau tias tus nqi zog qis dua, kev tsim khoom ntau dua thiab muaj peev xwm hloov tau yooj yim kom tau raws li qhov xav tau ntxiv," Zhou ntseeg.
Hauv kev ua lag luam sab hnub poob, tsis muaj qab zib qab zib qab zib yog qhov tsis yog lub tswv yim tshiab, tab sis cov neeg siv khoom lag luam tseem tsis txaus siab rau cov khoom lag luam zoo li no.
Zhou tau hais tias ib qho laj thawj yog vim li cas chocolate yog khoom noj txom ncauj Western, thiab cov neeg siv khoom sab hnub poob feem ntau loj hlob hauv cov khoom qab zib qab zib.Nws tau hais tias: "Yuav luag tsis muaj chaw rau kev hloov pauv hauv kev xav txog kev sib raug zoo.""Tab sis hauv Asia, cov tuam txhab muaj chaw ntau dua rau kev sim."
Qhov no yuav nyiam cov kws tshaj lij rau kev lag luam niche ntawm Tuam Tshoj.Nestlé tau tsim thawj KitKat tsis muaj piam thaj hauv Nyij Pooj thaum lub Kaum Ib Hlis 2019. Cov khoom no hu ua cocoa txiv hmab txiv ntoo, thiab nws muaj cov hmoov qhuav dawb cocoa phoov uas tuaj yeem hloov cov suab thaj.
Nws tsis paub meej tias Nestlé yuav coj nws cov khoom rau Tuam Tshoj, tab sis Zhou Enlai tau npaj siab rau kev sib tw yav tom ntej-txawm tias tam sim no, nws lub tuam txhab muaj txiaj ntsig zoo rau nws.
"Peb yuav pom qee tus neeg sib tw sai sai, thiab kev lag luam tsuas tuaj yeem ua tau zoo dua los ntawm kev sib tw.Peb cia siab tias peb yuav nyob twj ywm sib tw nrog peb qhov zoo hauv cov chaw muag khoom thiab R & D muaj peev xwm. "